Four Points to Consider When Designing Your Packaging


When it comes to designing your packaging, the most important factors to consider are convenience, cost, and protection. Each product has a unique design, so the process is as individual as the product itself. To choose the best packaging, take a look at these four points before committing to a final design. Here are some examples of packaging design elements to consider. These materials will make your products stand out from the rest. They can also help your products achieve their maximum potential.


Packaging offers protection for your products. The right materials can protect your products while ensuring a positive first impression for your customers. Today, there are several different types of packaging available. Choose from environmentally friendly materials and aesthetically pleasing alternatives. Package theft is a growing issue, so it is imperative to protect your products in order to prevent any damage. Learn more about different types of protective packaging. After all, it is in your best interests to protect your products and the products of your customers!

Protective packaging is the most common type of packaging used in today’s marketplace. It reduces the risk of product damage and contamination due to exposure to light, temperature, and gas. Increasing demand for online shopping is contributing to the growth of this industry. Packaging for electronics is another common application. It protects electronic products from moisture and other elements, and can be implemented by businesses of all sizes. But, there are several factors that may hamper the growth of the market.


The marketing strategy of a company is often based on the packaging. This is not just limited to product packaging, but also includes the inserts used to personalize it. One example is the THIMM cheese taster stand, a recyclable corrugated cardboard product that supports shelf recall. Other inserts are recipes or assembly instructions. Sometimes, promotional packaging campaigns are tied to specific events, such as Earth Day. In such cases, the marketing team can use the product as an enticing advertising gift.

In addition to the aesthetics, the promotional packaging must also function as a protective container for the product. It should easily open and close. Broken or damaged promotional items could cost the company’s reputation and product value. Consumers tend to keep promotional products that are packaged with quality materials. Cheaply made packaging may give off the wrong impression about a brand and end up in a trash can in no time. Instead, consider the following guidelines.


Convenience in packaging is a key aspect of brand marketing. Consumers are discerning and demanding. Convenience can be expressed in many ways. From packaging that eases the journey of the product, to the packaging that promotes the brand’s sustainability profile. Packaging can play a large part in determining whether a consumer will buy the product. With the rising popularity of sustainability and convenience, brand owners are looking to their packaging for more ways to appeal to them.

Consumer convenience is essential in the food and beverage industry. The need for easy handling, resealing, and easy preparation are all factors that influence consumer preference for convenience in packaging. Generally, consumer packaged convenience products are light enough for easy handling and storage. A 100-pound bag of flour is economically viable, but most consumers prefer one-to-five-pound boxes. A similar convenience is provided by packaged instant foods. The convenience of packaged foods is one of the primary drivers of the packaging industry.


The cost of packaging is usually a small amount compared to shipping a product. This cost can vary according to the type of purchase you are making and the volume of the shipment. Packaging supplies, including boxes and cushioning materials, can be purchased locally. If you need to ship items internationally, consider using air freight, which charges based on the number of packages and the weight of the items. You can also buy cardboard and plastic wrap to protect book covers.

Variable costs are often considered capital expenditures in the business account. This is because they are a cost of production, and can include opportunities for increased output. This cost may also include the salaries of new staff and training, since trained personnel may be involved in quality control and testing. Labour costs may be considered a fixed operating cost, but may be treated as variable if they are temporary or seasonal. The cost of packaging may also include the cost of stock product purchases.

Environmental impact

There are several ways to reduce the environmental impact of packaging. In the UK, around 90% of packaging waste ends up in landfills, and these sites are strained by the volume of waste generated. In addition, recycling reduces the amount of byproducts that are released into the environment during manufacturing. Packaging waste is an important component of the overall environmental impact of the manufacturing process. Companies should consider the impact of their packaging on the environment, and make changes to their business practices to make their products less harmful to the environment.

To assess the environmental impact of packaging, food and beverage manufacturers should consider the life cycle of each packaging component. A study conducted on each product’s packaging can provide important information, so make sure to use an LCA with a cradle-to-grave scope. The study must address life cycle steps from cradle to retail, and end-of-life of the packaging. In contrast, cradle-to-gate LCAs are not relevant for this purpose.