Packaging is an art, science and technology of protecting or enclosing objects for sale, storage, distribution, and usage. More than just a pretty face, packaging can lend a product of distinct personality and make it stand out among similar products on the market. There are many facets to packaging; there are methods, materials and strategies used to create attractive, functional packaging. Ultimately, packaging is all about function and aesthetics. Packaging also refers to that creative process of developing, designing, testing and creating packaging for objects.
Basic functions of packaging are to protect, display and present objects in a good and appealing way. Most of the time, when we buy something, we expect a package to arrive in an easy-to-use and attractive package. Packaging can be achieved through various approaches such as using cardboard boxes, padded envelopes, biodegradable packaging material, or any combination thereof.
The foremost objective of packaging is to safeguard and protect goods, whether these are consumables or services. The packaging process ensures that the consumer remains unaware of the contents of the package or is not harmed in any way. Consumer safety is of paramount importance and this is why consumers demand tamper proof packaging.
Consumer safety is ensured when consumers are aware of what they are getting into before opening and consuming a product. This is done by ensuring that the product is packaged safely, securely and in an attractive manner so as to impart a favorable first impression. Consumer safety is further reinforced through appropriate labeling, superior packing solutions and superior product quality. Packaging is used to enhance the reputation of the company, thereby increasing brand awareness and acceptance amongst the audience. It makes the consumer stay away from dangerous objects and furthermore, adds to the satisfaction level of the consumer for purchasing the product.
The term “secondary packaging” refers to that portion of a package which is used to maintain the integrity of the primary package and to retain its value. These packages are utilized when the consumer must ensure the contents of the container does not break, leak or get damaged. Secondary packaging is primarily used for perishables and hence, it is referred to as “custody packaging”. This type of packaging is used to store these perishable items until they reach the customer. Examples of such items are foods, medications, wines, liquor, fruits, vegetables, etc.
Multiple packaging offers additional convenience to the consumers as it allows them to purchase their required product without having to search for a container. The multiple packaging is accomplished with the aid of special containers like squeeze bottle, jar, carton, plastic bag, vacuum sealer among others. The basic functions of these containers include: securing of contents, airtight covering, tamper proof, water resistance, protecting of quality, preventing spoiling, etc. This type of container is widely used in food retailing and hence, can be customized according to your choice.
It is undeniable that packaging adds a lot of convenience to the lives of the consumers. However, there are many myths that surround this product that makes the concept even more appealing to the consumers. Some of the common myths that surround this product are: it offers protection from germs and bacteria, it prevents spillages, etc. All these myths are baseless and serve only to add to the woes of the consumer as all these help in lowering the overall confidence level about this product. This, in turn, results in less preference for shopping and ultimately, reduces the convenience level of the consumer.
In today’s world, with all the advancements made in the field of science and technology, the importance of packaging cannot be denied. Packaging technology has come a long way and today, you can customize your own pack to meet your requirements and preferences. But before you make your move and customize your own pack, it is important for you to know some of the general myths associated with the product. By understanding the various benefits and pitfalls associated with packaging, you will be able to understand the true significance of the product in terms of its branding and convenience for the consumer. Once you have understood the true meaning of packaging, you will not only be able to reap the benefits offered by the product, but also expect superior quality and best packaging services from the company.