Packaging is essential to protecting products from external influences and prolonging their lives by making transportation, storage and usage simpler.
Packaging is an integral component of brand positioning in San Jose; it should be both visually appealing and communicate the right message to consumers while being durable and sustainable.
Industrial Crates & Trays
Plastic crates and trays have many industries applications. They are an economical alternative to cardboard or wooden packaging and help protect contents during transport while easily stackable containers make for convenient warehouse storage solutions.
Milk crates are used by dairy farms and fisheries alike for distribution across cities and towns, as well as grocery stores using them to preserve fresh catch. Furthermore, fisheries use them to preserve fresh catch while grocery stores utilize these containers as convenient means to transport fresh catch. Grocery stores may use them to hold fruits and vegetables before selling them off to customers for easy transportability.
Plastic trays come in an assortment of shapes, colors, and sizes that suit many industries. ENKO’s high-speed thermoforming machines and 24×5 operational schedule offer rapid prototyping to meet all your needs while our molds come with lifetime warranties backed by in-house production.
Primary packaging serves as the first line of defense for any product, protecting it against damage and tampering while making critical information like nutrition facts or expiration dates readily accessible to consumers.
Attractive primary packaging is essential to creating brand recognition in stores and cementing customer loyalty for consumer-facing products. Eye-catching primary packaging will stand out among its competition and help your brand build strong customer relationships.
Beyond aesthetic appeal, primary packaging should also be environmentally-friendly. If you sell hemp juice, for instance, using cartons made of tree-free materials is an effective way to promote sustainability while still making your product look beautiful.
Secondary packaging serves to encase and protect a product during its transport from manufacturer to distributor company, but doesn’t come into direct contact with its content for sale; rather it is used to bind multiple primary packages together for shipment and retail display purposes. Examples of secondary packaging may include plastic film that holds multiple bottles of water together, cardboard boxes that hold cartons of cereal, or corrugated boxes that bundle packages of mouthwash together for shipment and retail display.
Given that consumers rarely become aware of secondary transportation, packaging characteristics that are desirable are typically utilitarian rather than aesthetic or marketing related. For instance, retail-ready packaging helps brands increase visibility within a crowded marketplace by placing products directly in front of customer’s eyes on open displays.
E-commerce is an expanding retail channel for consumers. E-commerce packaging must provide an engaging brand experience while they interact with your product and company through user-friendly online stores, communicating product details such as ingredients and allergy warnings that may not be readily apparent in physical stores.
Consumer packaged goods (CPG) companies’ success or failure relies heavily on instantaneous consumer decisions made at thousands of points of sale worldwide. Packaging companies must become knowledgeable of retail business so that their packages support retailer strategies such as sell-through and planogram development.
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Retail packaging must be appealing to customers while serving functional purposes for retailers who stock it. It should be easily identifiable, user-friendly, and refillable quickly so product stays on shelves and in customers’ hands quickly. In an ideal scenario, retail packaging would also save both time and payroll dollars by being easy to stack on shelving units or distribution centers.