SEO is a very popular term in the world of marketing. SEO is short for Search Engine Optimization and it’s one of the main ways of driving traffic to your website or blog. Search engine optimization is basically the method of enhancing the quality and volume of site visitors to a particular site or a blog from search engines like Google, Yahoo, and MSN. SEO aims at free traffic as well as paid traffic. The latter means organic or unpaid traffic that arrives via links on other sites, ads on other sites, and so on.
In search engine optimization, we basically consider every word in a document or text as a potential keyword. That is, keywords are important for the optimization process. For instance, if you have written an article about dog training, you may want to include dog training keywords or phrases in your title and make them part of your body text. Keywords are also useful when creating titles, headings, and other titles and elements of the content.
There are several SEO techniques that focus primarily on finding keywords. One of the most famous is called density, which means filling text with keywords as often as possible without sacrificing the readability of the text. Another technique of SEO is called keyword placement, where certain keywords are placed strategically in the document or content to help the user find certain things more easily. In SEO terms, keyword placement is also known as keyword density.
Other SEO techniques include keyword positioning within the header or title of a document, description, and tags. These are particularly useful for making the text more readable and searchable by a search engine. Also, SEO places keywords in headers and footers of documents. In SEO parlance, this is called header stuffing. This tactic is also used in newsgroup postings and in posts on blogs.
On the other hand, if you are going for a SEO optimization for search engine visibility, it is important that you choose keywords that are not too common. The theory behind this is that too many keywords can cause search engines to downplay your site’s relevance. This also makes your site look like spam, which is never pleasant for a potential customer.
You should also keep in mind that the more pages and articles you have on your site, the more likely search engine spiders will index all of them. It is also best to have a number of quality pages, but all of them should be indexed by Google. If the search engines think your site is valuable, they will index it.